Stephanie Gray's Report on SEO, Mobile & Accessibility

Stephanie Gray wrote the following blog post on Denis' presentation:

3. SEO, Mobile and Accessibility

Presenter: Denis Boudreau, AccessibilitéWeb
Presentation: http://www.accessibiliteweb.com/presentations/2011/a11yyow/#

An excellent presentation about re-thinking the way we view what it means to make a site accessible, and how to encourage your executives to get on board. The task of making a site accessible shouldn't be seen as a large, overwhelming undertaking, instead it should be seen as an ongoing, multi-step process that also encompasses the guidelines for Search Engine Optimization, as well as Mobile device Optimization. Making a site accessible goes hand-in-hand with SEO and Mobile Optimization in that it makes your content accessible to a larger number of people, enables it to be found in popular search engines with ease, and keeps visitors coming back to your site, thus increasing sales and/or readership.